AJ Bell

THE SWEET SOUND OF INVESTING

For most people, the thought of investing is as dreary as the advertising tends to be. So, we started from an incredibly low bar when we set about redefining the category with AJ Bell. Did we succeed? You be the judge, but answer me this: How many pension company ads have you seen with a bellboy drumming pig on the end frame?

LAUNCH SPOT

The Drum / Ad of the Day • Creative Salon / Work of the Week • David Review / 5 stars

More work coming soon..!

CREDITS

Creative Directors - Tian Murphy and Charlie Gee.
ECD - Chris Bovill
Agency - Pablo London
Directors: Zack Ella
Editor: Saam Hodivala
Sound Design: Ben Leeves (Jungle Sound)
Post: Agile