DFS
WHAT’s
YOUR THING
DFS is the UK's largest sofa retailer and manufacturer. As one of the UK's top 10 advertisers, over the years their brand had been damaged by constant sales and a perception they only sold out dated designs.
Soon after Pablo won the account my partner and I took over as CD’s. Over the next 12 months or so we oversaw 100s executions, multiple new product launches the launch of this brand refresh, The Animal Thingdom.
THE ANIMAL THINGDOM
British Arrows / Silver – Production Design (1 Bronze & 2 nominations) Creative Circle / Silver x2 • D&AD / Nomination – Production Design • AICP Awards / Production Design (shortlist) • Campaign Magazine / Pick of the week • Shots / Ad of the Week • The Drum / Ad of the Day • Creative Salon / Work of the Week • David Review / 5 stars
OUTDOOR
The making of
CREDITS
TV Creatives - Chris Bovill & John Allison
360 Creative - Fei Waller & Rohit Tharakan
Creative Directors - Tian Murphy and Charlie Gee
ECD - Dan Watts.
Agency - Pablo London
Director - Freddy Powell (Drool)
Editor - Thomas Grove Carter (Trim)
Sound - Sam Ashwell @ 750mph
Post - Untold Studios.
Photography - George Logan