THOSE WHO
KNOW, DWELL

The campaign started life as a banner and paid social brief. Essentially consisting of the dregs of any media plan all bundled into one uninspiring package. But the brand (part of DFS group) had super high ambitions, and a brilliant client.

Ignoring the grim media reality, we wrote a couple of short-form films as proof of concept. The client loved them and pushed the media agency to buy some VOD spots. Now, we needed to figure out how to produce the campaign with their £20k budget.

The only way forward was to do EVERYTHING ourselves. My partner and I directed the spots. I managed the art department and designed the sets, which we had built in the client's warehouse. We even simulated the wind blowing through the curtains on the ottoman spot by waving a large piece of paper.

Finally, with the spots produced, we persuaded our wonderful client to invest a bit more, and we managed to secure Anna Maxwell-Martin (known for 'Line of Duty' & 'Motherland') to provide the sardonic voiceover.

Creative Circle Awards Silver - Writing