E.ON ENERGY
FREEDOM
IS ELECTRIC
How do you get people to rethink what’s possible with electric cars.
IDEA
In 2017, when people thought of electric cars, they imagined dull, soulless vehicles tied to slow charging at home. However, with a growing European charge point network, E.ON is changing perceptions about EVs. No range anxiety, no outdated assumptions.
We showcased a unique lineup of muscular cars, including the world's only electric monster truck and a one-off electric hypercar, to challenge these perceptions. If electric cars can resemble gas-guzzlers, why can't they outperform them?
The film was entirely electric, from the cars to the tracking vehicles and drones. Even the sounds. Listen carefully, and you’ll notice something unusual about the ‘petrol’ engines. They’re made by electric guitars, painstakingly imitating the sound of V8s to hoodwink the audience into believing they’re real combustion engines.
LAUNCH FILM
One Show / Merit • British Arrows / Finalist •New York Festivals / Finalist • The A-list Awards / Bronze (film craft) • London International Awards / Finalist (film craft)
SUPPORTING CONTENT
From custom Hot Rods to 210mph superbikes, and prototype hyper-cars to fully-electric monster trucks, the story of our electric endeavour went far beyond the film itself. We created a series of behind-the-scenes films that met the passionate EV enthusiasts and explored some of the most unique and eclectic cars on the planet.
CREDITS
Creatives - Tian Murphy and Charlie Gee
ECD - Ross Neil
Agency - Engine London
Director - Scott Lyon (Outsider)
Editor - Art Jones (Work)
Sound - Sam Ashwell @ 750mph
Post - Electric Theatre Collective