THE
MISSING LINES

We partnered with Stephen Fry to release a unique audiobook

BACKGROUND

The Missing Lines was teased as the next blockbuster audiobook narrated Stephen Fry – building buzz and anticipation for a new thriller by debut novelist M.S.Singh – we dropped it in chapters on Spotify, and on release people instantly realised something was up. After a minute or so of the opening chapter, the audiobook came to an abrupt end. Was it broken? Was it their device? Or a technical issue with the audiobook?

Thousands were frustrated, and after an agonising wait, Stephen Fry finally revealed the truth. It wasn’t a mistake, merely an unsettling demonstration of how the story doesn’t end, like it doesn’t for those who go missing every day in the UK.

Creative Circle Awards 2023 / 2X Bronze

THE AUDIO BOOK

LAUNCH OOH

CREDITS

Creatives Directors: Tian Murphy, Charlie Gee, Steve Hawthorne & Katy Hopkins.
Creatives: Jack Tibbs and Michael Arthey
Agency: Engine/House 337