Shelter

ONLY CHOICE LETTINGS

To shine a light on the UK's housing emergency, we put real housing horror stories up for rent.

THE CAMPAIGN

We opened a fictional lettings agency – Only Choice Lettings – in the heart of an unsuspecting affluent suburban high street, and put the hellish properties up for rent, not just in the agent’s windows, but everywhere a real estate agent would list them. In the papers, on social media, and throughout the suburbs as posters and 'To Let' signs.

British Arrows / Silver – Best Integrated • CampaignCampaign Magazine / Pick of the week.

Case study

LAUNCH FILMS

To reach a wider audience we created a darkly funny film which was used for PR and cut down into TV and social ads.

PROPERTY ADS

In newspaper property sections we ran Only Choice Lettings Ads that imitated real-estate from real agents.

PROPERTY LISTINGS

CREDITS

Creative Directors: Tian Murphy & Charlie Gee.
Creatives: Tian Murphy & Charlie Gee
Agency: Pablo London
Director: Andrew Gaynord (Mindseye)
Editor: Saam Hodivala (Shift Post)
Sound Design: Ben Leeves (Jungle Sound)
Post: Absolute post