WARBURTONS
BAGELS
How does a British bakery muscle in on The New York Bagel Company’s monopoly of the UK market?
STIR UP SOME
FAKE NEWS IN NYC
Before Robert De Niro could walk through Jonathan’s door we needed to build a world where New York could conceivably become so incensed, they’d take the bait. So we took to the streets of Manhattan, and confronted real New Yorkers with the latest news of Bolton’s Big-Apple-beating bagels. Sure enough, they weren’t impressed.
We created a world where real New Yorkers were so apoplectic with the idea that Warburtons – a bakery in an unknown town of England called Bolton – could have baked the best bagel, that they would send someone to take care of the limey upstarts. Of course that ‘someone’ just happens to be the most famous New Yorker of all.
ROBERT DE NIRO
COMES TO BOLTON
OUTDOOR
CAMPAIGN
CASESTUDY
PUBLIC
REACTION
CREDITS
Creatives - Tian Murphy and Charlie Gee.
ECD - Billy Faithful
Agency - WCRS London
Director: Declan Lowney
Editor: Leo King (Stitch)
Sound Design: Ben Leeves (Jungle Sound)
Music: Ed White (Leland music)
Post: Freefolk
Photography: Gary Salter