Women's Aid

THE
LOCKDOWN

When the streets are free from domestic abusers, it means for thousands of vulnerable women and children, home is anything but safe.

Background

One week into the first COVID lockdown, production was completely shut down across the UK, but with a really urgent story to tell, we had to approach the shoot in a completely new and collaborative way. It was important to us all that we observed the strict government guidelines around being outside. So between us and the director Max Fisher, we shot everything on our iPhones during our hour allowed for exercise..

This nimble, lo-fi approach enabled us to turn this work around – from idea to online – in just six days, working with the editor, sound engineer and post production all remotely via Zoom. Which at the time was all totally unknown territory.

Campaign Big Awards / Creativity in lockdown Integrated (Finalist) • Campaign Big Awards / Response to COVID-19: Best Reactive Idea (Finalist) • Campaign Magazine / Ad of the day • David Reviews / Pick of the day • Shots / Ad of the week.

PRESS ADS

Media owners got behind the idea, and donated outdoor sites across the UK and space in the Guardian.

MAKING OF

CREDITS

Creatives - Tian Murphy and Charlie Gee.
Creative Director - Chris Ringsell
Agency - Engine London
Director: Max Fisher (Knucklehead)
Editor: Rebecca Luff (Cut + Run)
Sound Design: Ben Leeves (Jungle Sound)
Post: The Mill