Women’s Aid
RESPITE
With desperately few excuses to get out and away from home during the UK’s second lockdown, women in abusive relationships were forced to make the most of any opportunity for a little respite.
THE FILM
During the COVID lockdowns, women in abusive relationships have far fewer opportunities to get out of the home and spend time away from their partners. Increasingly cornered, their domestic prisons have become ubiquitous, and something as menial as a trip to the supermarket – a chore we all take for granted – becomes their only means of escape, even if it’s just for a little while.
British Arrows / Gold • Creative Circle / Winner • Best Charity Film // Best Film Script Writing // Best Sound Design / Cannes Lions (Film) / Finalist • 1.4 Awards / Gold • Direction / Kinsale Sharks / Best New Director / Finalist • Campaign Magazine / Ad of the day • David Reviews / Pick of the day & 5 stars • Ad Age / Editor’s Pick • Best Ads on TV / TV ads of the week • Shots / Best of December.
CREDITS
The campaign was produced with zero official budget, and made possible thanks to a small band of extremely generous, talented, and believing people. Hauntingly handled by the incredible emerging talent, Molly Burdett at Spindle and shot by the renowned DOP Robbie Ryan. Special thanks go to No.8, Cheat, and the insightful, passionate, and trusting people at Women’s Aid.
Creatives - Tian Murphy and Charlie Gee.
Creative Director - Chris Ringsell
Agency - Engine London
Director: Molly Burdett (Spindle)
Editor: Tim Swaby (No. 8)
Sound Design: Sam Robson (No. 8)
Post: Cheat